Text copied to clipboard!
Title
Text copied to clipboard!Performance Marketer
Description
Text copied to clipboard!
We are looking for a Performance Marketer to join our dynamic marketing team. As a Performance Marketer, you will be responsible for planning, executing, and optimizing digital marketing campaigns across various channels to drive measurable business results. Your primary focus will be on acquiring new customers, increasing conversions, and maximizing return on investment (ROI) through data-driven strategies. You will work closely with cross-functional teams, including creative, analytics, and product, to ensure that campaigns are aligned with overall business objectives and deliver outstanding performance.
Key responsibilities include managing paid advertising campaigns on platforms such as Google Ads, Facebook Ads, LinkedIn, and other digital channels. You will analyze campaign performance, identify trends, and implement optimizations to improve key metrics such as click-through rates (CTR), conversion rates, and cost per acquisition (CPA). Additionally, you will be responsible for A/B testing ad creatives, landing pages, and audience segments to continuously enhance campaign effectiveness.
The ideal candidate is highly analytical, detail-oriented, and has a strong understanding of digital marketing best practices. You should be comfortable working with large datasets, using analytics tools such as Google Analytics, and making data-driven decisions. Experience with marketing automation platforms, conversion rate optimization, and attribution modeling is highly desirable.
As a Performance Marketer, you will also be expected to stay up-to-date with the latest industry trends, platform updates, and emerging technologies to ensure our campaigns remain competitive. You will prepare regular reports on campaign performance, insights, and recommendations for stakeholders, and contribute to the overall growth strategy of the organization.
This role offers an exciting opportunity to make a significant impact on the company's growth trajectory by leveraging your expertise in performance marketing. If you are passionate about driving results, experimenting with new strategies, and working in a fast-paced environment, we encourage you to apply.
Responsibilities
Text copied to clipboard!- Plan, execute, and optimize digital marketing campaigns across multiple channels.
- Manage paid advertising on platforms such as Google Ads, Facebook Ads, and LinkedIn.
- Analyze campaign performance data and provide actionable insights.
- Conduct A/B tests on ad creatives, landing pages, and audience segments.
- Collaborate with creative, analytics, and product teams to align campaigns with business goals.
- Monitor and report on key performance indicators (KPIs) and ROI.
- Stay updated on industry trends and platform changes.
- Develop and implement strategies to improve conversion rates and lower acquisition costs.
- Utilize marketing automation and analytics tools for campaign management.
- Prepare regular performance reports and present findings to stakeholders.
Requirements
Text copied to clipboard!- Bachelor’s degree in Marketing, Business, or a related field.
- Proven experience in performance marketing or digital advertising.
- Strong analytical skills and proficiency with analytics tools (e.g., Google Analytics).
- Experience managing campaigns on Google Ads, Facebook Ads, and other platforms.
- Familiarity with A/B testing and conversion rate optimization.
- Excellent communication and collaboration skills.
- Ability to work with large datasets and make data-driven decisions.
- Knowledge of marketing automation platforms is a plus.
- Up-to-date with the latest digital marketing trends and best practices.
- Strong organizational and time management skills.
Potential interview questions
Text copied to clipboard!- Can you describe your experience managing paid digital campaigns?
- Which analytics tools are you most proficient with?
- How do you approach A/B testing and campaign optimization?
- What strategies have you used to improve conversion rates?
- How do you stay updated with changes in digital marketing platforms?
- Can you provide an example of a successful campaign you managed?
- What is your experience with marketing automation tools?
- How do you prioritize tasks when managing multiple campaigns?
- Describe a time you used data to make a key marketing decision.
- What is your process for reporting campaign performance to stakeholders?
